Privacy Policy

Front Desk Automation Limited (“HeyUp”, “we”, “us” or “our”) provides the HeyUp movement-break application for iPhone, iPad, and compatible Mac computers. This policy explains how HeyUp handles information.

Information stored on your device

HeyUp stores onboarding choices, timer and notification preferences, movement-break history, rep totals, skips, streaks, and your current timer state locally so the app can work and remember your preferences. This information is removed when you use an available reset control or delete the app, subject to device backups managed by Apple.

Camera and pose detection

With your permission, HeyUp uses your device camera during a movement break to count repetitions. Camera frames are analysed on the device using Apple’s Vision technology. HeyUp does not record, save, or upload camera images or video.

Notifications

If you grant permission, HeyUp schedules local notifications on your device to remind you about movement breaks. HeyUp does not use a remote advertising or marketing notification service.

Purchases

Subscriptions and lifetime purchases are processed by Apple through the App Store. HeyUp receives the product and entitlement information required to unlock purchased features. Our analytics may receive the selected App Store product identifier and whether a purchase succeeded, was cancelled, remained pending, or failed. Neither HeyUp nor our analytics provider receives your full payment-card details. Apple handles purchase information under Apple’s Privacy Policy.

Anonymous product analytics

HeyUp uses PostHog EU Cloud to collect limited product-usage events. These help us understand whether people complete onboarding, start and finish a movement break, reach the paywall, select a plan, and complete a purchase. Events may also include an anonymous device identifier and technical information such as app version, operating system, device type, and general locale or network information.

We do not send your name, email address, exact age, onboarding answers, health information, camera images or video, pose data, movement history, rep counts, or free-form text to PostHog. Session replay is disabled. We use this information only to improve HeyUp and diagnose the customer journey; we do not use it for advertising or cross-app tracking, and we do not sell personal data. PostHog processes this data in the European Union under its Privacy Policy.

Information you choose to send us

If you email support, we receive the information you include, such as your email address, message, and any attachments. We use it only to answer your request, diagnose problems, and maintain appropriate support records. Please do not send health information or camera footage.

Children

HeyUp is a general wellness application and is not directed to children. A parent or guardian should supervise a minor’s use of the app and any exercise activity.

Changes and contact

We may update this policy when HeyUp changes. Questions, objections to analytics processing, or other privacy requests can be sent to mick@heyup.fit. Front Desk Automation Limited, United Kingdom.